You probably have a social media marketing campaign running for your business today since we already know how important social media is for businesses. You might be currently doing a competitive analysis or figuring out how to start social media marketing for business.
I talked about the things you need to add to your social media marketing campaigns during Xight Interactive meet-up wherein I was invited to discuss social media marketing strategies for start-ups.
No matter what you do on your social media marketing campaigns right now, the things in this list are all necessary to be added. You might want to check what your social media marketing is missing out and see if it can help your business succeed through social media.
9 Things that You Should Add to Your Social Media Marketing Campaigns
1. Reviving Facebook reach
Since before the year 2013 has ended, lots of community managers and Facebook business page owners saw an extensive decline in Facebook organic reach.
One way that I’ve found out to bring back your Facebook business page total reach is by using Page Post Engagement ads. Using this paid ad feature of Facebook will enable you to boost your page post.
The best configuration:
- Keep your ad up-to-date by automatically promoting your most recent post
- Target the connections that are already connected to your page or your fans to make the most out of it
- Let your ads be shown to Facebook News Feed on desktop computers and mobile devices
The common question that people will ask about this tip: How much should I allocate or spend for this?
You will hear me answer, “not too much,” because you can spend $0.01 per post engagement, which is the cheapest on Facebook ads pricing.
So, allocating at least $1 per day can still be a reasonable investment and can offer you big changes on your engagement.
2. Consistent posting with viral mechanism
Posting at least 3 to 5 times a day would make your social media accounts active and reach your audiences.
However, posting consistently with viral mechanism will make you reach your targeted audiences more effectively and could convert more for your business through social media.
Publishing post with viral mechanism means integrating elements such as the best time to post and what type of post you should be using for your social media copies. Tools like Hootsuite and Sprout Social will help you find the data and metrics you need.
3. Building an e-mail list on Facebook
As mentioned above, Facebook has decreased organic reach for Facebook fan page owners, and if you’re not building an e-mail list on Facebook nor your website or blog, then you’re missing a lot of opportunities.
Mailchimp offers free forever account for up to 2,000 subscribers.
While Aweber is an affordable alternative option in case you want to setup an autoresponder that converts extremely well.
Woobox helps you create customized Facebook tabs for free with a fan-gating feature. If you are a beginner and don’t know how to design or code, Heyo is a drag-and-drop platform that allows businesses to market on Facebook while creating deals or promotions.
4. Creating “list building” page for your blog
Every single person in the world has an e-mail address. List building is a smart way to get in touch with your prospects and customers. It is also one of the cheapest solutions that are available online.
A list building page can serve as a glossary for your blog posts. But depending on your goal, you should always put a call to action unto it. Here are few examples:
Jason Acidre created a list building page to gain retweets, feed subscribers, and more page views from different contents written on his blog, while North Social Media created a list building page to gain more e-mail subscribers and possibly more followers.
5. Leveraging the social graph to reach your target influencer
Ever thought of using friends of your friends’ friends to be a friend of someone you want to get connected with?
Plotting out the influencer you want to reach using the social graph will make it easy to build relationships with them.
The graph below shows whom I get connected with to reach the target influencers that I am not yet connected to. This shows that I am connected with two people — Jason Acidre and Glen Dimaandal — to potentially get connected with some influencers that they know.
6. Sharing through social media
Sharing using different social media tools that work best for you is, by far, the most effective and the main reason why you get traffic for your website. Integrating them into your websites will boost your traffic and branding.
I’ve found out that Google+ is one of the best sharing buttons that everyone shouldn’t miss for his/her contents since the share count still follows your web page even you do a permanent 301 redirection. Viralheat shares few tips on how to get more social shares like the pro’s do.
7. Planning and creating an outreach
Planning, creating, and publishing your content doesn’t end there. You should always get connected with other people especially influencers to share and appreciate or ask for feedback about what you have contributed to your industry or community. You can also do outreach if you are planning to contribute a high-quality content for their readers.
Gmail works best if you want to get connected with them through e-mail to ask them for either contribution or feedback, especially if you are planning to use tools created efficiently for Gmail (e.g., Boomerang for Gmail).
Zenspill also shares how to create a killer outreach e-mail with four quick steps and three simple tips that you might want to check.
Few things to remember on asking for post contribution:
- “Gut check” the site
- Don’t reuse content as a guest post on someone’s site
- Make sure any link back to your site are keyword-rich and anchor-text specific
- Personalize every outreach message as possible
8. Engagement, engagement, engagement
Your social media marketing needs more engagement than it has right now. ‘Nuff said.
9. Focusing on social media marketing goals and measurement
Tracking what your social media marketing does for your business is a must, and it should be based on your goals and key performance indicators (KPIs) that you want to track.
Things you might want to ask:
- How are your social media marketing and accounts performing? Are they growing?
Sproutsocial is a great tool for tracking your social media accounts’ growth and how people are sharing and consuming your contents.
- Do you receive a return on investments (ROI) and conversions from social media?
The image below shows one of my marketing campaigns conversions through social media. You can see that most of the website conversion (mostly sales) came from social media.
- Which social media tools give you the most traffic and conversions?
Determining the social media websites that give you the most traffic and conversions will help you determine which works best and where to invest more of your time and effort for your business.
Below is the deck that I’ve designed. Feel free to share it for free to everyone you know who will appreciate it.
I am humbled and thankful to be part of this meet-up and discussions with my fellow inbound marketing practitioners. I am looking forward and hungry for more!